A New Story - The Heart of the New Storyteller Collection
I am excited to introduce you to the latest Isy B. Storyteller Collection inspired by the story of Lekki and the Heron.
It tells the story of a young woman who learns the power of using her imagination and her will to make her dreams a reality.
As with previous Storyteller collections, I’ve drawn inspiration from Cayman’s culture, island life, and environment to shape both the narrative and the visual design.
However, the inspiration for this story was a little different. About a year ago, I kept seeing herons everywhere. On my walks around Cayman, from my balcony, and once, most remarkably, at the top of the Iguazu Waterfalls in Brazil where I was traveling with my husband. In African culture and storytelling, herons are symbols of good luck and good things coming. So I knew that a heron was going to feature in the new folktale. I just had to wait for the new story and its lessons to reveal itself.
Listen to the story of Lekki and the Heron.
The New Styles - Designed With You in Mind
This season, we’ve added 2 new luxuriously relaxed silhouettes to the resort wear line. Our fabulous shirt dress can be dressed up with heels or dressed down with sneakers. It can be worn as an oversized shirt over leggings or open as a duster and as a plus, it also works as a beach cover-up with attitude. Talk about versatility! (and it has pockets!)
The other new piece in the collection I’m really excited about is a pair of beach lounge pants. It has a flattering high waist and an elegantly flowing cut that’s versatile enough to be dressed up or down.
It also works well with the oversized shirt dress and with the matching swimwear.
Talking about swimwear, we’ve added a new innovative design to the swimsuit line, called The Hero Swimsuit. The secret is in a corseted back which gives it major tummy shrinking, waist tightening magic, and support for bum and bust. We’re not usually ones to follow trends but if the corset style has the potential to make our customers look great and feel confident, we want you to have it. Of course, I designed it the Isy B. way with adjustable straps, a modest plunge neckline, and a sexy high-cut leg but with full bum coverage.
I’ve also introduced a twilly scarf, inspired by my holy grail of scarf brands, Hermes. It’s a versatile accessory that can be used to decorate yourself or anything you fancy to bring a vibrant splash of color into your day. It was fun to adapt the Isy B. prints for this new accessory. It also makes a wonderful little gift!
The New Ideals - Conscious Thoughtful Design
As we scale the Isy B. brand in 2024, my goal is to create with greater intention. For me, this means more thoughtful designs with a focus on longevity and designs that are stylish without ever going out of style.
It also means more environmentally responsible design. So this upcoming season we’ve worked hard to source sustainable materials for many of our designs. Our new swimwear is created from a recycled fabric that feels luxurious and comfortable to wear.
Our best-selling Accessory Bags and Beach-to-Brunch Tote Bags are also getting an eco-friendly makeover using recycled polyester fabrics, while our Notebook Journals are now FSC-approved, and made with responsibly sourced recycled paper.
I love to create and design, but I want to make sure we can continue to do so in a way that reduces our impact on the planet.
Want to see the new Isy B. Collection in person? Look out for your exclusive invitation to our launch party to be held this year at the National Gallery on December 7th, 2024. Open only to Isy B. Insiders, you’ll be the first to preview and shop the new Storyteller Collection.
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You will also be able to find the new collection at your favorite boutiques in the Cayman Islands. We will be stocking the entire Lekki and Heron collections at the spa shops at Kimpton Seafire Resort + Spa and the Westin Grand Cayman. A selection will also be available at TABS Cayman, the boutique at VIDA Cayman, the gift shop at the National Gallery of the Cayman Islands, and TABS Bermuda.